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August 24, 2010
591 KB
600×2929
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:iconyaegerwerks:
The Gochisou brand was developed to be a sleek, contemporary Japanese restaurant; parting with the old-fashioned aesthetics that are ubiquitous amongst many Asian dining establishments. Instead, traditional elements and norms were to be re-imagined in a fashion befitting the twenty-first century.


01 - The lowercase letter ‘g’ was selected for its relatively simple geometric form and characteristic descender that bears a resemblance to the shape of kneeling legs when viewed from a profile.

02 - The traditional manner of eating in Japan is seated upon the floor in a kneeling position known as “seiza.” Unlike in the West, it is not considered impolite to hold bowls up to one’s face when eating.

03 - The name Gochisou is derived from the Japanese custom of giving thanks before and after a meal. Before dining, the expression ”itadakimasu” is spoken – meaning ”I humbly receive.” After completing one’s meal, the phrase ”gochisousama-deshita” is used – meaning ”it was a feast.” In less formal occasions this may be shortened to ”gochisousama” or simply ”gochisou.” Whilst speaking these thanks the hands are placed flat together and a seated bow is made.

For a more comprehensive look, visit: [link]
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:iconnoxdzign:
~NoXDzign May 4, 2012
Nice job !

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ESKAH Design

eskah.fr
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:iconlovelydramatic:
~LovelyDramatic Feb 26, 2012  Student Photographer
Pretty excellent work. Quite impressed! Especially with the meaning behind it all. :)

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The things my mind understands, my heart fails to do.. the bewildered me will surely see you one day.
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:iconlirgo:
Mood: Love ~lirgo Sep 4, 2011
impressive work
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:iconrecensmedia:
~recensmedia Aug 20, 2011
just wow! wonderful work bro.
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:iconhyper42:
~Hyper42 Aug 11, 2011  Hobbyist Interface Designer
amazing job!

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~''[ Evan ]''~
My website: [link]
[link] is the best artist on deviantART!!!!
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:iconpaulohafid:
~paulohafid Aug 8, 2011
Good, excellent work!
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:iconreal-artz:
~Real-ArtZ Jun 28, 2011  Student Digital Artist
Awesome idea!
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:iconabudhabiadvertisin:
~AbuDhabiAdvertisin Apr 24, 2011  Hobbyist Interface Designer
Love it !
its really great Identity bro
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:iconvernics:
*Vernics Apr 16, 2011  Professional
Impressive work + presentation!

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[link] ;)
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:iconspirtualharmoney:
~spirtualharmoney Mar 30, 2011  Hobbyist Interface Designer
nice color
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:icon:
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