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August 24, 2010
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Gochisou Identity by Yaegerwerks Gochisou Identity by Yaegerwerks
The Gochisou brand was developed to be a sleek, contemporary Japanese restaurant; parting with the old-fashioned aesthetics that are ubiquitous amongst many Asian dining establishments. Instead, traditional elements and norms were to be re-imagined in a fashion befitting the twenty-first century.


01 - The lowercase letter ‘g’ was selected for its relatively simple geometric form and characteristic descender that bears a resemblance to the shape of kneeling legs when viewed from a profile.

02 - The traditional manner of eating in Japan is seated upon the floor in a kneeling position known as “seiza.” Unlike in the West, it is not considered impolite to hold bowls up to one’s face when eating.

03 - The name Gochisou is derived from the Japanese custom of giving thanks before and after a meal. Before dining, the expression ”itadakimasu” is spoken – meaning ”I humbly receive.” After completing one’s meal, the phrase ”gochisousama-deshita” is used – meaning ”it was a feast.” In less formal occasions this may be shortened to ”gochisousama” or simply ”gochisou.” Whilst speaking these thanks the hands are placed flat together and a seated bow is made.

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:iconjas735:
Jas735 Featured By Owner Oct 5, 2012  Student Digital Artist
Hello i am looking into a corporate identity project at college and i was just looking around for research and i have came across your work. I think this logo is very clever and contemporary. the design is simple beautiful and the use of the development page in there i find very useful so thank you very much for producing a great design.
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:iconjohndervishi:
JohnDervishi Featured By Owner Aug 9, 2012   Digital Artist
amazing job!
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:iconnoxdzign:
NoXDzign Featured By Owner May 4, 2012
Nice job !
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:iconlovelydramatic:
LovelyDramatic Featured By Owner Feb 26, 2012  Student Photographer
Pretty excellent work. Quite impressed! Especially with the meaning behind it all. :)
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:iconlirgo:
lirgo Featured By Owner Sep 4, 2011
impressive work
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:iconrecensmedia:
recensmedia Featured By Owner Aug 20, 2011
just wow! wonderful work bro.
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:iconhyper42:
Hyper42 Featured By Owner Aug 11, 2011  Hobbyist Interface Designer
amazing job!
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:iconpaulohafid:
paulohafid Featured By Owner Aug 8, 2011
Good, excellent work!
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:iconreal-artz:
Real-ArtZ Featured By Owner Jun 28, 2011  Student Digital Artist
Awesome idea!
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