The Gochisou brand was developed to be a sleek, contemporary Japanese restaurant; parting with the old-fashioned aesthetics that are ubiquitous amongst many Asian dining establishments. Instead, traditional elements and norms were to be re-imagined in a fashion befitting the twenty-first century.
01 - The lowercase letter ‘g’ was selected for its relatively simple geometric form and characteristic descender that bears a resemblance to the shape of kneeling legs when viewed from a profile.
02 - The traditional manner of eating in Japan is seated upon the floor in a kneeling position known as “seiza.” Unlike in the West, it is not considered impolite to hold bowls up to one’s face when eating.
03 - The name Gochisou is derived from the Japanese custom of giving thanks before and after a meal. Before dining, the expression ”itadakimasu” is spoken – meaning ”I humbly receive.” After completing one’s meal, the phrase ”gochisousama-deshita” is used – meaning ”it was a feast.” In less formal occasions this may be shortened to ”gochisousama” or simply ”gochisou.” Whilst speaking these thanks the hands are placed flat together and a seated bow is made.
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